Brand Design and Online Store
What A Dummy is a children’s toy and accessory store based in Western Sydney, New South Wales. Media Web Online has developed a brand strategy for this fresh new business to move them from a living room operation to an online eCommerce giant. We have worked together to create the perfect playful and attractive logo, a welcoming family brand style, colourful packaging and revamped documentation. We are also in the process of building a fully functional eCommerce web shop to take What A Dummy online and to the next level.
Style Summary and Logo
The Brand Style design for What A Dummy has been generated based on market research and colour psychology. Gill Sans MT is the chosen font because the client’s target market is new parents and parents with children that has disabilities. Gill Sans MT is very readable and flows easily which complements the viewing experience for customers who want a relaxed environment.
The core brand colours are a pastel palette of soft blue, purple and pink. Blue and pink to represent traditional infant “Boy and Girl colours”, with a middle-mixture in the purple to offer additional inclusion and range. This is to catch the gaze of potential customers, tapping into the emotion of innocence and a gentle nature. We have selected a more vibrant neon blue highlight colour to signal “call-to-action” buttons, links and highlights, this simply captures a playful nature which is relevant to the content on the web shop. Lastly we have chosen a light skin tone for accents, mainly used in the application of the Logo and for a light background colour to compliment the pastel shades.
We created the What A Dummy logo based on a few requested elements. Fun, Child-friendly and Soft..
– This logo is easy to digest and retain due to the simple and clean design.
– It is designed in such a way that the logo can lend itself to display images, business cards and invoice headers seamlessly and without distortion.
– The image design represents a child’s pacifier accompanied by a cartoon style font for the business name, also following the colour guidelines in the overall style..
– What A Dummy has been supplied with numerous formats and styles to suit all needs.